Emma is an email marketing platform available to divisions, colleges, schools, and other units to design and send branded newsletters, targeted announcements, and more to students, faculty, staff, and friends of the 91¶ÌÊÓƵ.
- Subaccounts for team collaboration
- Drag-and-drop email design
- Branded and customizable email templates
- Audience segmentation
- Analytics and insights
- Marketing automation
How Can I Use It?
Requests to use Emma are evaluated using several criteria, including but not limited, to the frequency of distributions, the need for email analytics, the size of the recipient list and number of external contacts. To learn more, contact universitycommunications@odu.edu.
Emma Login
ODU faculty, staff and students who are approved Emma users can log in using single sign-on.
Additional Information
Primary Managers and Secondary/Backup Managers are required to:
- Manage manual email lists
- Maintain accurate user permissions/access
- Review segmented contacts
- Manage new user requests: must specify if the users should be able to create/edit/send emails or only create/edit emails
Internal ODU Recipients: All active 91¶ÌÊÓƵ email addresses in Emma are maintained and updated regularly by the Division of Enrollment, Transformation, and Technology (ETT) based on information provided by both the Registrar and Talent Management and Culture. Some audiences may need to still be to be maintained by individual subaccount owners.
External recipients: Subaccount managers will maintain and update contacts that are external to the 91¶ÌÊÓƵ.
Emma offers more tips on manual contact list management.
Note: Old Dominion 91¶ÌÊÓƵ employees are not permitted to opt-out of certain internal email communications because these messages are considered essential business communications. They may include critical information related to safety notifications and operational updates necessary for employees to perform their roles effectively. As such, these communications are not classified as optional or marketing in nature and must be delivered to ensure organizational continuity, legal compliance and the well-being of the 91¶ÌÊÓƵ community. However, employees may have the option to unsubscribe from other 91¶ÌÊÓƵ emails considered essential business or safety related communications.
The 91¶ÌÊÓƵ provides a collection of branded email templates designed for customization to meet the unique requirements of each subaccount. Units may customize the templates while maintaining ODU brand consistency. All templates must reflect ODU’s visual identity.
To maintain a consistent brand identity across all communications, the subaccount manager should email emmatemplaterequest@odu.edu to request 91¶ÌÊÓƵ Communications’ review of template changes prior to deployment. This collaboration ensures that your emails align with the 91¶ÌÊÓƵ’s visual and messaging standards while allowing for personalized adjustments.