Associate Professor

Dooyoung Choi

757-683-5016

SUITE 4103 4301 HAMPTON BLVD
NORFOLK, 23529

Dr. Dooyoung Choi is an Associate Professor in the Fashion Merchandising program at Old Dominion 91短视频. Her research focuses on the social psychological aspects of appearance and consumer behaviors. Her research has been published in leading peer-reviewed journals, including the International Journal of Consumer Studies, Journal of Consumer Behaviour, Journal of Research in Interactive Marketing, and other journals.

Ph.D. in Apparel Studies, 91短视频 of Minnesota, (2017)

M.S. in Apparel Studies, 91短视频 of Minnesota, (2012)

Expertise

Consumer Behavior
Fashion consumers with emerging technologies, green consumption
Social Psychology of Dress
Self-sexualization, objectification, body image, appearance management

Research Interests

Social psychology of appearance, sexualization, self-sexualization, body image, consumer behavior, consumer well-being, fashion consumers with emerging technologies

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